Syrah: great investment wines, from the Old to the New World

by Apr 22, 2020News, Wine Trading Academy0 comments

Syrah grapes picked in Montes estate in Apalta, Colchagua Valley, Chile. They are used to produce the outstanding 2011 Montes Folly Syrah that was our first Chilean IBO and is listed on our exchangeSyrah grapes picked in Montes estate in Apalta, Colchagua Valley, Chile. They are used to produce the outstanding 2011 Montes Folly Syrah that was our first Chilean IBO and is listed on our exchange

Syrah grapes picked in Montes estate in Apalta, Colchagua Valley, Chile. They are used to produce the outstanding 2011 Montes Folly Syrah that was our first Chilean IBO and is listed on our exchange

(Sergey Glekov, senior financial advisor)

Syrah is a dark-skinned red wine grape. The northern Rhône Valley of Eastern France is considered as the home of Syrah in the Old World. However, being ranked as the world’s 6th most planted grape variety, Syrah can be easily found in almost all New World wine regions such as: Chile, South Africa, Australia, New Zealand, and California.

Syrah – or Shiraz, as some may call it – produces deeply colored, full-bodied red wines with the ability to age and evolve for years or even multiple decades. The variety produces wines with a wide range of flavor notes, mainly depending on the climate. Syrah wines typically have flavors of blackberries, plums, spice, chocolate, licorice, blueberry, cassis, pepper and truffles.

Wines made from Syrah have been popular for centuries with collectors all over the world.

julien montes folly syrah 2.jpgjulien montes folly syrah 2.jpg

We decided to analyze price dynamics of Syrah wines from the Old and the New World, to compare prices of several iconic Syrah wines from Rhône Valley of Eastern France with the high-quality and age-worthy Syrah wines from Chile.

The peer group of French Syrah wines includes the following constituents:

2011 Paul Jaboulet Aine Hermitage La Chapelle, Rhone

2009 Domaine Jean-Louis Chave Hermitage, Rhone

2012 E. Guigal Cote Rotie La Landonne, Rhone

2012 Domaine Jamet Cote Rotie Cote Brune, Rhone

2009 M. Chapoutier Ermitage Le Pavillon, Rhone

2010 Delas Freres Hermitage Les Bessards, Rhone

2010 Michel & Stephane Ogier Cote Rotie La Belle Helene, Rhone

2011 Domaine Auguste Clape Cornas, Rhone

Exhibit #1 – Price dynamics of French Syrah wines peer group over last two years



The peer group of Chilean Syrah wines includes the following constituents:

2008 Concha y Toro ‘Gravas del Maipo’ Syrah, Maipo Valley

2012 Matetic Syrah, San Antonio Valley

2011 Montes Folly Syrah, Apalta

2014 Errazuriz La Cumbre Syrah, Aconcagua Valley

Exhibit #2 – Price dynamics of Chilean Syrah wines peer group over last two years



The average returns of Syrah wines from France tend to outperform the average returns of Chilean Syrah wines.

However, there is an exclusion – Montes Folly Syrah, precisely, 2011 Montes Folly Syrah.

Average retail prices of 2011 Montes Folly Syrah have demonstrated a growth of around 20% (in euro) over the last two years which is almost the same as performance of 2009 Domaine Jean-Louis Chave Hermitage, Rhone, the best French Syrah wines from our peer group in terms of price growth.

Exhibit #3 – Syrah wines: The New World vs the Old World



Montes vineyards were founded in 1988 by Aurelio Montes, Douglas Murray, Alfredo Vidaurre and Pedro Grand, with the aim of producing high-quality Chilean wine.

Montes Folly is one of the most remarkable wines in the company’s portfolio. Montes Folly is a wine of exceptional quality that has been recognized as the best Syrah of Chile.

Its grapes are grown on the steepest, highest slopes of our vineyards in Apalta, Colchagua Valley. For that reason, they deliver more color, tannins, and flavors, making Montes Folly richly complex and powerful.

An average retail price of 450 euro makes 2009 Domaine Jean-Louis Chave Hermitage, Rhone one of the most expensive Syrah in the world. Therefore, with a current price of 90 euros, the long-term investment potential of 2011 Montes Folly Syrah seems to be outstanding.


More on Syrah:

You can also invest in one of the last bottles of M. CHAPOUTIER “LE PAVILLON” Rouge BIO 2009 directly on our exchange.

Featured wine investment stories

Five useful apps for wine lovers anywhere in the world

It is easy to have quick options to manage your cellar; acquaint with oenophiles; compare prices and vintages; develop tasting profiles; meet new wine styles; buy bottles and find pairings.

Investing in fine wine remotely in times of Covid, tariffs and stuck cargo ships

Amidst lockdowns, disrupted supply chains and economic concerns, online investment with full safety opens new possibilities for investors and collectors

Alti Wine Exchange Indexes in 2020: despite it all, safe and strong returns for fine wine

Fine and rare wines have enjoyed robust performance and low volatility in comparison to markets during Covid, gaining further room in diversified portfolios

Read and watch our fine wine investment tips and analyses

Free contents, reports and overviews by our experts will help you make the best decisions for profit and protection – and also enjoy the best investment-grade wines

Introducing our internal index for fine wine investors


Outside the bottle | Prosperity is not automatic: a lesson from top wine producers


Fine wine withstood a tough year. What's ahead for 2021?


Why not give your loved ones a rare wine Christmas gift card?


What makes Seña a masterpiece of New World winemaking


Why people are turning their passion for wine into investment


Explore More from Our Blog

Ever heard of a wine cocktail?

DEAR READER, I hope some of you learned from the reader letter last week [hyperlink to Week Ten post] and checked your attics! You never know how much wine sits above you, waiting to be uncorked and decanted—on someone else’s dime! Dear Sommelier Ferdinand, I have a...

What on earth is a ‘Wine Decanter’?

DEAR READER, It’s come to my attention that many of you are ill-informed, misinformed, and frankly, uninformed about how wine is to be consumed. Were I only a wine enthusiast, it would be wholly dispiriting. But—wine is my profession, and I’m obligated to recognize...

“What’s My Next Question?” – Benjamin Kaplan

What’s My Next Question? On a random day like today 11 years ago, a legendary Harvard Law professor and lawyer, Benjamin Kaplan, died at 99 years of age. A rich, marked life that left an impact long after his last breathe. Apart from influencing the likes of Ruth...

Wine that Makes You Look Up

Wines that Make You Look Up Can you imagine having a device that magnifies your view and never thinking to look up, never pointing it toward the sky? Until August 25, 1609, nobody had. Enter Galileo Galilee, the man who changed the way we see and interpret all that is...

Should you be swirling your wine before consumption?

DEAR READER, Through all the melodrama of the past few weeks, I’ve neglected to educate the newcomers about the art of winetasting. So, I dug deep into my inbox for this query: Sommelier Ferdinand, I went to a ball last night and wasn’t aware of the proper pre-drink...

Sommelier Ferdinand answers “What’s the point of drinking wine from a hundred years ago?”.

DEAR READER, I’ve heard what you’ve all had to say, and I’ve decided to reach out to Jerry, once again, to bury the hatchet. Who’s to say if he would be open to making amends… but I made the effort, on behalf of all you insightful readers! I’ll keep you all updated on...


DEAR READER, Something unprecedented has happened. My assistant has received an additional letter from Jerry. Remember him—from last week [READ HERE] Well, our beloved wine purist wrote back after reading yesterweek’s column: Sommelier Ferdinand, I don’t care about...

Transcending Time through Wine

On August 11, 1888, The Scientific American published its 658th issue, replete with exciting findings. From “A Study on Whirlwinds,” to “The Distillation of Peppermint" and thoughts on the human conscious, this popular science magazine had already been around since...

Boxed Wine and an angry recipient.

What an experience, to receive all your criticisms. That would shake any normal individual. But I’ve spent years having my judgments under a microscope, so I’ve learned to shut my doors to it. You are all welcome to try—but I won’t be changing any time soon! Speaking...

Sommelier Ferdinand answers “What it takes to become a Sommelier”.

DEAR READER, As the grapes grow richer, so do the bottler and buyer! Wine is an investment, my dear readers. Never forget the long game! Now, for some advice you folks have solicited: Sommelier Ferdinand, I want to be a sommelier, like yourself. I have the respect for...

Harry Potter and the Magical Creation of Seña 2007

On July 21, 2007, J.K. Rowling released her seventh and final book of a most memorable series. In just 24 hours, Harry Potter and the Deathly Hallows sold more than 11 million copies! On that same day, in a land more fascinating than Hogwarts, Seña 2007 was getting...

This week Sommelier Ferdinand answers the difficult question “Which do you prefer: Red or White?

DEAR READER, Some wrote in after last week, wishing me happiness…? Sending me love…? What do you all think, I’m still in love with Matilde? Save your pity for someone who needs it, I beg you! Anyway: Sommelier Ferdinand, Which do you prefer: Red, or white? -Clarise...