Syrah: great investment wines, from the Old to the New World

by Apr 22, 2020News, Wine Trading Academy0 comments

Syrah grapes picked in Montes estate in Apalta, Colchagua Valley, Chile. They are used to produce the outstanding 2011 Montes Folly Syrah that was our first Chilean IBO and is listed on our exchangeSyrah grapes picked in Montes estate in Apalta, Colchagua Valley, Chile. They are used to produce the outstanding 2011 Montes Folly Syrah that was our first Chilean IBO and is listed on our exchange

Syrah grapes picked in Montes estate in Apalta, Colchagua Valley, Chile. They are used to produce the outstanding 2011 Montes Folly Syrah that was our first Chilean IBO and is listed on our exchange

(Sergey Glekov, senior financial advisor)

Syrah is a dark-skinned red wine grape. The northern Rhône Valley of Eastern France is considered as the home of Syrah in the Old World. However, being ranked as the world’s 6th most planted grape variety, Syrah can be easily found in almost all New World wine regions such as: Chile, South Africa, Australia, New Zealand, and California.

Syrah – or Shiraz, as some may call it – produces deeply colored, full-bodied red wines with the ability to age and evolve for years or even multiple decades. The variety produces wines with a wide range of flavor notes, mainly depending on the climate. Syrah wines typically have flavors of blackberries, plums, spice, chocolate, licorice, blueberry, cassis, pepper and truffles.

Wines made from Syrah have been popular for centuries with collectors all over the world.

julien montes folly syrah 2.jpgjulien montes folly syrah 2.jpg

We decided to analyze price dynamics of Syrah wines from the Old and the New World, to compare prices of several iconic Syrah wines from Rhône Valley of Eastern France with the high-quality and age-worthy Syrah wines from Chile.

The peer group of French Syrah wines includes the following constituents:

2011 Paul Jaboulet Aine Hermitage La Chapelle, Rhone

2009 Domaine Jean-Louis Chave Hermitage, Rhone

2012 E. Guigal Cote Rotie La Landonne, Rhone

2012 Domaine Jamet Cote Rotie Cote Brune, Rhone

2009 M. Chapoutier Ermitage Le Pavillon, Rhone

2010 Delas Freres Hermitage Les Bessards, Rhone

2010 Michel & Stephane Ogier Cote Rotie La Belle Helene, Rhone

2011 Domaine Auguste Clape Cornas, Rhone

Exhibit #1 – Price dynamics of French Syrah wines peer group over last two years



The peer group of Chilean Syrah wines includes the following constituents:

2008 Concha y Toro ‘Gravas del Maipo’ Syrah, Maipo Valley

2012 Matetic Syrah, San Antonio Valley

2011 Montes Folly Syrah, Apalta

2014 Errazuriz La Cumbre Syrah, Aconcagua Valley

Exhibit #2 – Price dynamics of Chilean Syrah wines peer group over last two years



The average returns of Syrah wines from France tend to outperform the average returns of Chilean Syrah wines.

However, there is an exclusion – Montes Folly Syrah, precisely, 2011 Montes Folly Syrah.

Average retail prices of 2011 Montes Folly Syrah have demonstrated a growth of around 20% (in euro) over the last two years which is almost the same as performance of 2009 Domaine Jean-Louis Chave Hermitage, Rhone, the best French Syrah wines from our peer group in terms of price growth.

Exhibit #3 – Syrah wines: The New World vs the Old World



Montes vineyards were founded in 1988 by Aurelio Montes, Douglas Murray, Alfredo Vidaurre and Pedro Grand, with the aim of producing high-quality Chilean wine.

Montes Folly is one of the most remarkable wines in the company’s portfolio. Montes Folly is a wine of exceptional quality that has been recognized as the best Syrah of Chile.

Its grapes are grown on the steepest, highest slopes of our vineyards in Apalta, Colchagua Valley. For that reason, they deliver more color, tannins, and flavors, making Montes Folly richly complex and powerful.

An average retail price of 450 euro makes 2009 Domaine Jean-Louis Chave Hermitage, Rhone one of the most expensive Syrah in the world. Therefore, with a current price of 90 euros, the long-term investment potential of 2011 Montes Folly Syrah seems to be outstanding.


More on Syrah:

You can also invest in one of the last bottles of M. CHAPOUTIER “LE PAVILLON” Rouge BIO 2009 directly on our exchange.

Featured wine investment stories

Five useful apps for wine lovers anywhere in the world

It is easy to have quick options to manage your cellar; acquaint with oenophiles; compare prices and vintages; develop tasting profiles; meet new wine styles; buy bottles and find pairings.

Investing in fine wine remotely in times of Covid, tariffs and stuck cargo ships

Amidst lockdowns, disrupted supply chains and economic concerns, online investment with full safety opens new possibilities for investors and collectors

Alti Wine Exchange Indexes in 2020: despite it all, safe and strong returns for fine wine

Fine and rare wines have enjoyed robust performance and low volatility in comparison to markets during Covid, gaining further room in diversified portfolios

Read and watch our fine wine investment tips and analyses

Free contents, reports and overviews by our experts will help you make the best decisions for profit and protection – and also enjoy the best investment-grade wines

Introducing our internal index for fine wine investors


Outside the bottle | Prosperity is not automatic: a lesson from top wine producers


Fine wine withstood a tough year. What's ahead for 2021?


Why not give your loved ones a rare wine Christmas gift card?


What makes Seña a masterpiece of New World winemaking


Why people are turning their passion for wine into investment


Explore More from Our Blog

Alti Wine Exchange Indexes: 2021 overview and trends for 2022

Sergey Glekov Senior financial analyst The Alti Wine Exchange Indexes are a family of equal weighted indexes which trace price performance of fine and rare wines and shows equal weighted average returns on them. The indexes are subdivided by most important wine...

They have created the perfect storm for controlled demolition of money

I’m glad to be back talking financial insights, one glass of wine at a time. First they shut down the economy, to save lives. With the closure of the economy, production ceased. To compensate for non-production or reduced production, people were paid not to lose...

Spanish Cava Sparkling Wine: What You Need to Know!

Spanish Cava Sparkling Wine: What You Need to Know!

What is a Port Wine?

DEAR READER, Let’s start February off with a simple question: Good morning, Mr. Ferdinand, What is a Port wine? -Jacques Thank you, Jacques, for your brevity. Let’s get down to business! Ports are an underrated, very particular type of wine made in the Douro Valley,...

What to Expect for Fine Wine Investments in 2022

Let’s face it, between an ongoing COVID pandemic, erratic markets, fires, floods and major humanitarian crises, 2021 was exhausting. And though none of us can be sure what to make of 2022, we can say with confidence that fine and rare wine investments are looking...

Holiday Gift Guide for Fine Wine

It’s that time of year again! And so begins the search for the perfect holiday gift. Something unique, something that shows you truly care. How about a gift that keeps on giving? An investment. Imagine their surprise when you tell them that their gift is resting...


DEAR READER, As I grow immensely in popularity, I’ve noticed more of you interested in my personal life. I didn’t begin e-blogging with this in mind, but I don’t mind indulging every now and then. I imagine my intellect intimidates a lot of you, so maybe shedding some...

The Truth about Fine Wine

Fine wine. What does that really mean? The truth is, as words, they don’t mean much. There is no official classification system for the title “fine wine.” It’s not like the regulated usage of “Premier Cru” or “Grand Cru Classé,” for example, rather anyone can throw it...

Maipo Valley Reds

DEAR READER, I am again-and-again charmed by my readers’ curiosity! It reminds me of being a young sommelier, ready to take on the world one glass at a time. I know far too much to feel that way again—but at least I can experience a shred of it through you all! Dear...

Liquid Harmony

Harmony. Think Crosby, Stills, Nash & Young. Think Picasso's The Old Guitarist. It’s that moment when various elements come together to create magic. And magic really is the word, no? Wine can also sip in harmony, and I can think of no better example than the...

Where Does the Phrase “Aging Like Fine Wine” Originate?

DEAR READER, I received this charming question from an inquisitive reader last week. Dear Sommelier Ferdinand, Where does the phrase “aging like fine wine” originate? It’s so fun! -Imani I just love your question! What a lively spirit you have, Imani! I’m more of a...


DEAR READER, Let’s get down to it! Dear Sommelier Ferdinand, I respect your point of view, but I must ask: don’t you think worshipping wines is partaking too mightily in the past? Wouldn’t you rather create your own memories than indulge in nostalgia? -Ethan Ethan,...