In the ‘everything bubble’ era, we plan ahead with alternative investments

by Sep 22, 2020News, Thinking outside the bottle, Wine Trading Academy0 comments


finance assets bubbles_blog_header_CITYAM.jpg


Paulo Pinto

Alti Wine Exchange founding member

Dear reader,

Fine wine, as we have been defending lately, is a real asset that can protect you from the perils of inflation and economic instabilities.

* * *

The most compelling case for owning real assets comes from Paul Tudor Jones, the billionaire hedge fund manager. According to Bloomberg, “Paul Tudor Jones buys bitcoin as a hedge against inflation”.

Personally, I do not see bitcoin as a real asset. But the message is clear: get out of paper money. If this trend picks speed among wealthy people, everybody will be affected.

We have been saying for a while that every person should put part of their cash in real assets like fine and rare wine.

This is a very old concept, now under a very new technology available for those looking for alternative safer investments. That is the purpose of Alti Wine Exchange, with its very rare and unique listed wines.


Why invest in fine wine in such times?

Most people have no interest in trade deficits nor excess debt in all western countries, but these will have consequences with higher taxes, and lower growth and earnings.

So even if you are happy because your mortgage is not going to go up for the foreseeable future, the borrowing will make a difference – because we will have more laws, more regulation, more rules to comply with, and they will not make us richer. And all the technology in the world will be irrelevant for this expectation of making us richer all the time.

I have always preferred to be contrarian with investments and always stayed away from things that are loved, or with high expectations. I much prefer the underdogs like rare wine, as long as they can be tradable.

Considering the current world’s financial “everything bubble” – stocks, bonds, real estate, etc caused by Central Banks’ money printing –, this kind of alternative investment could be perfect.

In the case of fine and rare wines, even more important than the potential safeguard benefits is the fact that a wine portfolio will grow with time.

The longer you hold your wine investment, the greater the rewards – given that a bottle of such fine wines as the ones listed on Alti Wine Exchange becomes even rarer as time goes by.

We are living unusual times with the pandemic, and politicians are doing unusual errors because of it – with unpredictable consequences.

That is also why we like to look ahead. The investment horizon with fine and rare wine should last an entire decade or more, and this is good, because it forces us to think long term, and stick to the cause by planning in advance.



A new horizon for fine wine investment

As a trading platform for fine and rare wines, Alti Wine Exchange makes it possible to trade the rarest vintages at the fairest market price market has to offer. The way only a true exchange can offer, with transparent bid and offer prices allowing for continuous matching 24/7.

The main advantage of Alti Wine Exchange over other assets is its simplicity. It’s the sort of asset that everyone knows, and you can even decide to drink it.

While the rules for the Alti platform are simple, you can’t just go to a supermarket and buy wine if you want to make real money out of it.

Instead, when you use Alti Wine Exchange, you have safety and best conditions ensured. The wine traded on the platform is in bond with Bordeaux City Bond and has only travelled from the producer to there and has been kept in the best possible conditions.

To take advantage of fine wine investment, you do not need to know about finance, leverage, swaps, futures, compound or other financial complicated concepts. You can just buy one of the bottles on offer and leave it to appreciate, as simple as that.

If you are new around here, don’t forget to check our FAQ and list of available wines.

Until then,



Explore More from Our Blog

Alti Wine Exchange Indexes: 2022 overview and outlook for 2023

Sergey Glekov Senior financial analyst The Alti Wine Exchange Indexes are a family of equal weighted indexes which trace price performance of fine and rare wines and shows equal weighted average returns on them. The indexes are subdivided by most important wine...

Alti Wine Exchange Indexes: 2021 overview and trends for 2022

Sergey Glekov Senior financial analyst The Alti Wine Exchange Indexes are a family of equal weighted indexes which trace price performance of fine and rare wines and shows equal weighted average returns on them. The indexes are subdivided by most important wine...

They have created the perfect storm for controlled demolition of money

I’m glad to be back talking financial insights, one glass of wine at a time. First they shut down the economy, to save lives. With the closure of the economy, production ceased. To compensate for non-production or reduced production, people were paid not to lose...

Spanish Cava Sparkling Wine: What You Need to Know!

Spanish Cava Sparkling Wine: What You Need to Know!

What is a Port Wine?

DEAR READER, Let’s start February off with a simple question: Good morning, Mr. Ferdinand, What is a Port wine? -Jacques Thank you, Jacques, for your brevity. Let’s get down to business! Ports are an underrated, very particular type of wine made in the Douro Valley,...

What to Expect for Fine Wine Investments in 2022

Let’s face it, between an ongoing COVID pandemic, erratic markets, fires, floods and major humanitarian crises, 2021 was exhausting. And though none of us can be sure what to make of 2022, we can say with confidence that fine and rare wine investments are looking...

Holiday Gift Guide for Fine Wine

It’s that time of year again! And so begins the search for the perfect holiday gift. Something unique, something that shows you truly care. How about a gift that keeps on giving? An investment. Imagine their surprise when you tell them that their gift is resting...


DEAR READER, As I grow immensely in popularity, I’ve noticed more of you interested in my personal life. I didn’t begin e-blogging with this in mind, but I don’t mind indulging every now and then. I imagine my intellect intimidates a lot of you, so maybe shedding some...

The Truth about Fine Wine

Fine wine. What does that really mean? The truth is, as words, they don’t mean much. There is no official classification system for the title “fine wine.” It’s not like the regulated usage of “Premier Cru” or “Grand Cru Classé,” for example, rather anyone can throw it...

Maipo Valley Reds

DEAR READER, I am again-and-again charmed by my readers’ curiosity! It reminds me of being a young sommelier, ready to take on the world one glass at a time. I know far too much to feel that way again—but at least I can experience a shred of it through you all! Dear...

Liquid Harmony

Harmony. Think Crosby, Stills, Nash & Young. Think Picasso's The Old Guitarist. It’s that moment when various elements come together to create magic. And magic really is the word, no? Wine can also sip in harmony, and I can think of no better example than the...

Where Does the Phrase “Aging Like Fine Wine” Originate?

DEAR READER, I received this charming question from an inquisitive reader last week. Dear Sommelier Ferdinand, Where does the phrase “aging like fine wine” originate? It’s so fun! -Imani I just love your question! What a lively spirit you have, Imani! I’m more of a...